About Us

Established

Since 2011

In the Langkloof and Tsitsikamma region, a small network of tuck shops gradually expanded into a thriving chain of retail stores. What began as just one or two modest shops grew steadily, catering to the needs of local communities with accessible and reliable service. Over time, the business flourished into a network of 13 medium-sized retail stores, each becoming an essential part of daily life in the area. These stores not only provided convenience but also played a crucial role in the local economy, creating jobs and supporting the growth of the surrounding communities.

Mission

Royal’s mission is to be more than a simple grocery store or cash loans. 

Our mission is to serve our customer to the best of our ability and help them solve their problems. Whether its providing affordable yet quality steak for a special supper, or helping a father buy shoes for his child. 

Royal is here for you.

Vision

To operate a physical store-based format which offers a comprehensive range of services designed to meet our customer’s needs. To have a Royal Store in every small town in our region.

Values & Operating Principles

 

  1. Customer, customer, customer. What does the customer want?
  2. It is best to do one thing excellently.
  3. Value relationships with customers.
  4. When we do something we do it the best way it can be done. No shortcuts.
  5. We do not take unnecessary risks.
  6. Consistency is key.
  7. Everyone in Royal must know the what, whys, and how’s of the business.
  8. Positive feedback is 8 times more effective than negative feedback.
  9. Quality and excellence of action breeds results.
  10. Continuous improvement in everything we do.